Friday, September 11, 2009

Unilever Groups - Merger and Takeover

Unilever group in India servers as the best example in this respect. The group, as a matter of conscious policy , chose takeovers/ mergers as the preferred route for growth. It suited its strategy of rapid expansion in each of its business in India.Some Unilever's Merger in Indian market.
Unilever merged Pond's with HLL. Merging all Unilever companies in India into a single mega firm was what the Anglo-Dutch parent had wanted as the ultimate objective. Merger of Pond's with HLL completed this process.
HLL's takeover of Tomco and its subsequent merger with HLL is a particularly apt example (soaps and detergents division).

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