Creative Knowledge

Who We Are

CreativeKnowledge is an organization dedicated to managing leading market research panels comprised of consumers from around the globe.

In accordance with industry standards, CreativeKnowledge vigorously protects the anonymity and privacy of our panelists. Further, we ensure that all members have provided explicit consent to join our panel for the purpose of participating in market research. CreativeKnowledge does not provide personally identifiable information (PII) about panelists to our clients, and we do not deliver, or facilitate the delivery of, advertising messages to panelists.

What We Do

Our research panels are designed to analyze consumer behavior with the goal of helping our clients understand consumers’ actions and the motivations that drive their behavior.

The information provided by CreativeKnowledge’s research panels allows companies across industries to improve their services by testing new products and ideas. Marketers employ CreativeKnowledge to carry out a variety of analyses including customer satisfaction, price elasticity and market segmentation studies, to name a few.

Why Market Research?

While consumers do not directly invent or develop improvements to a particular product or service, market research gives them a voice in how products or services appear in final form – be it a service offered by a financial institution, or an item on the shelf at a local grocery store.

Ultimately, information gathered through CreativeKnowledge’s market research panels provides a roadmap to help companies provide products and services that better meet the needs of consumers.